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Friday, April 25, 2014

See What A Little Cooperation (and pressure?) Can Accomplish

The Little Brown Jug will be on television along with the Meadowlands Pace after all.  The USTA and the Little Brown Jug reached an agreement along with the main sponsor Fazoli to put together an event which meets the USTA's Board of Director's concerns.  The LBJ broadcast will tie into the USTA's social media platform making it a win-win for everyone.

Of course, it didn't hurt that there was an outcry from racing participants about not televising the Jug.  Jack Darling, on a Standardbred Canada's blog got pledges just under $20,000 to contribute towards the broadcast and the Grand Circuit stepped up to the plate to help fund the broadcast as well.  Hence, the USTA's contribution, which no doubt is still significant is not as great as it originally would have been.

It goes to show you when racing wants to cooperate, things get done.  Congratulations to all who managed to pull this together.

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