In Pennsylvania, there is a cross-breed effort to present the racetrack as a fun place to go for younger adults; all part of their TrackPack initiative which includes a website and social networking. TrackPackPA recently released a commercial which is certain to get people's attention. Purists may hate it, buy it is innovative. After all, our traditional commericals are not doing the trick.
Personally, I love this commercial. No, it doesn't directly mention racing, but sometimes when you advertise you don't necessarily advertise your product; you need to get them to talk about your commerical in order to build brand awareness. The intention of this commercial is to draw traffic to TrackPackPA's website where visitors will be encouraged to sign up to learn what is going on at their local racetrack. The key is to make going to the races a hip thing to do.
Time will tell if this commercial pays off. Hopefully, it does.