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Thursday, September 10, 2009

Words of Wisdom

In this month's edition of HoofBeats, there is an interview with Phil Terry, the General Manager and Director of Marketing of the Delaware County Fair, the agricultural society which hosts the Little Brown Jug. In this interview, Mr. Terry talks about things which they society does to make and keep the LBJ the special event it is. The main points Mr Terry discusses are:

  • Develop corporate sponsorships
  • Review your racing program every year to keep it current.
  • Constantly looking for new ways to keep attendance high and attract younger people (last year they introduced the 'Tack Shack'.

Perhaps the most important advice Mr. Terry give is that tracks are racing too much and need more events. People have too many other choices of activities to come to the track three or four times a week. Phil Terry knows what he is talking about, after all how many tracks these days can say they handle more money on track than they do off track.

If you get a chance, read the interiew, it is a good read. Racetrack operators need to cut out Mr. Terry's interview and post it on their wall; they can learn something from this Ohioan.

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