Here is a great promotional piece put together by Harness Racing Australia (HRA) which would certainly appeal to the younger generation.
Wouldn't it be great if the USTA or other standardbred organization would be able to license the commercial from the HRA and 'Americanize' it and use it on sports shows and even the rare occasion harness racing makes it on television? Imagine it as a commercial after Regis Philbin (the horse) races. With the USTA's push into social media, you don't even need to put this on commerical television, just upload it into social media to make it available. Rest assured, it will spread like wildfire.